How to Learn Great Storytelling to Increase Your Conversions
Stories are so important to good copywriting. It?s one of the aspects of copywriting that can?t be done in a cookie cutter style and therefore isn?t answered by some of the sales letter software available on the market.
Please do not misconstrue that last statement to mean that I don?t think that sales letter software is practical. It?s very practical. It also needs some personal embellishments and that?s where good storytelling is invaluable.
Storytelling draws the reader into the sales letter where they?ll learn all of the practical facts about your product. They?ll learn why your product solves their problem. They?ll learn the benefits of purchasing from you and not your competitor. You will be personal to them because they know more about you through your story.
How can you become a great storyteller? Your first project would be to pay attention to other good storytellers. Analyze how the stories are told. Watch others tell stories.
Do you have a friend who tells great stories? Ask them to tell you a few. Analyze how they are telling them instead of getting caught up in the story itself.
Read good books and good sales letters. Watch for the story within the story in books. You won?t have the advantage of 100 pages to tell your story and sell your product so you want to look for the story within a story in the books.
Watch good movies. Compare and contrast movies whose story is told well with others whose story is told badly. What is different?
Look at comic strips. These are comedians on paper who are forced to tell their story and punch line in just a couple of panels. Compare how the different comic strips are written and tell their story.
Listen to comedians. They tell great stories. Whether you enjoy the story line or not, Everybody Loves Raymond and Seinfeld, are great examples of well-told short stories.
Read your competitors web pages or sign up for their ezines. ?Listen? to their stories and how they weave in personal items.
These bits of personality that shine through make the writer more personable. They make it easier for the customer to take out their wallet and spend their money. After all, they are purchasing from someone who seems to understand exactly where they, the customer, is coming from. This product seems to answer all the questions and problems they?ve been having ? because it did it for the creator and other customers.
Learn the strategies of one author who successfully brought her book, 101 Ways to Get Your Foot in the Door, to market with no out of pocket money.
learn how to self publish your book online in ebook format.
Can you watch a movie and call it work? Of course you can if you are paying attention to the plot. Read more about this technique and increase your conversions.
Webmasters who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
It?s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your book, the more likely your book will stand out from the hundreds of thousands published every year.
You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, what that audience needs and wants, and how that audience can be reached on a cost-effective basis.