As described by Simpson, Neville and Burmeister (2003) the Doing Ethics Technique (DET) is and easy to follow process that helps achieve an appropriate outcome. The DET technique has been used on a newspaper article by Booth (2014). This article can be view at the following link http://www.theguardian.com/technology/2014/jun/29/facebook-users-emotions-news-feeds.
What's going on? What are the facts?
During a period of time during 2012, Facebook and academics from Cornell and the University of California, conducted a psychology experiment on 689,000 users. This experiment was conducted without the knowledge or consent of the users involved. Critics have argued that Facebook may have breached ethical and legal guidelines by not informing its users and gaining consent. Facebook counter this claim by stating that part of the data use policy the user agree to prior to creating an account amounts to consent for this research. The tests conducted under this experiment manipulated the user's news feed to control what posts they were shown. Through a process call “emotional contagion” the study demonstrated that it was possible to influence user's behaviour. Facebook claims that the research was